You know that feeling you get when you find a fashion label that defines everything you stand for? Well I’ve got that feeling right now. I was recently introduced to ‘Abide,’ a home grown fashion label by Kim McKellar and was completely blown away with her beautiful SS12 collection, ‘Meadow Girls.’
Abide, based in Devon, debuted their first collection this season, which features floaty, delicate pieces made from locally sourced materials, including precious silks, linens and fine jersey. Inspired by the English countryside, ‘Meadow Girls’ incorporates chalky colours and washed pastel shades.
Abide clothing is for women who desire something a little more unique than the collections available to purchase on the high street. Not only does the ‘Meadow Girls’ collection look beautiful, but it also looks comfortable to wear, which is something the company feels is extremely important. On their website they say:
‘If you can come home and wind down with a cup of hot chocolate on the settee and still be comfortable we have achieved our purpose.’
Being a crafter myself, I appreciate the love and effort that is put into creating each piece. I definitely feel Kim has done herself proud with this collection and I for one can’t wait to see what Abide has in store for A/W.